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How to Choose the Right Custom Merchandise for Business

There are many benefits to investing in custom merchandise for business promotions and even staff. It can boost engagement, build brand awareness, and even drive revenue. But, if you want to get the best results, you have to pick the right merchandise to share with your customers.

This guide will explore several tips and tricks to select the ideal custom merchandise for business.

How to Choose the Right Custom Merchandise for Business

The Importance of Picking the Right Custom Merchandise

Statistics show that 80% of customers enjoy receiving promotional products, and almost 100% will go out of their way to acquire these products. In short, custom merchandise for business can be a very effective way at drawing people to your brand.

But many business owners make the mistake of assuming that any old merchandise will do. In reality, there are lots of different types of custom business products, and some are much more effective and valuable than others.

Poor quality products or the wrong kinds of custom merchandise for business may not have the desired effect on your clients. They might simply end up discarded or forgotten, without providing the kind of marketing value you intended. Even worse, low quality items can reflect badly on your brand, with many people equating the quality of custom merchandise with the reputation of the business behind it.

5 Steps to Pick the Perfect Custom Merchandise for Business

Evidently, the right custom merchandise for business can be a fantastic investment. But, if you pick the wrong products, you’ll just be throwing money away. Here are some top tips and smart strategies to ensure you make the right choice.

Assortment of merchandising items

1. Identify Your Objective

First, before picking out any kind of custom merchandise for business, ask yourself one question – “Why?” Why are you buying this merch? Perhaps you plan to hand it out to attendees at the next big trade show, for example, or give it as gifts to your most loyal customers.

Having an objective in mind will help enormously when it comes to picking the specific types of products you want to buy. Shopping for simple branded supplies for your employees, for example, is very different to buying custom merchandise you intend to give away as part of a social media competition.

2. Consider Your Audience

Next, you need to think about your target audience for the custom merchandise for business. Maybe you’re planning to give this merchandise to your employees, for example. In that case, it helps to pick items that they can actually use and get value from in their day-to-day working lives.

Alternatively, you might be planning to hand out your branded merchandise to your clients. In that case, consider their hopes and expectations. Try to pick products they’ll be happy to receive and should use regularly. Office workers, for example, may appreciate office supplies, while outdoor enthusiasts will get good use out of water bottles and flashlights.

Products presentation mockup design

3. Find a Quality Supplier

All custom merchandise for business is not made equal. Quality levels can vary dramatically from product to product. In fact, certain providers use low-quality materials and various other cost-cutting measures, resulting in shoddy items that won’t last long or leave a good impression on your clients.

The best suppliers, on the other hand, don’t cut corners. They use the finest materials and trusted manufacturing processes to deliver excellent merch. When looking for your own merchandise, it’s worth taking the time to find a supplier you can count on.

4. Develop a Distribution Strategy

There’s not much point buying a bunch of custom merchandise for business if you don’t have any plans for how you’re going to distribute it. Without a clear plan, you may end up with boxes of branded pens, coffee cups, or mouse pads that simply sit around, gathering dust.

So, before placing any orders, consider how you plan to hand out your chosen items. Maybe you’ll decide to include little freebies with online orders, gift items at a trade event, or reward your most loyal customers, for example. Once you have a sensible distribution strategy in mind, you’ll be able to pick the perfect items to fulfil it.

5. Be Both Creative and Informative in Your Designs

The beauty of custom merchandise for business is that you get the power to personalize the items you buy. The obvious way to do so is to add your business’s logo and slogan to your products, but there are many more ways to get creative with your designs.

Corporate identity template. business set for shop, brand, style, identity.

Consider adding your brand’s color palette to the design, for example, to help it pop. And think about including a phone number, email address, website, or social media name, so people will have a way to get in touch with you.

How to Make Custom Merchandise for Business with Imprint Now

There you have it. With the five simple steps listed above, you should not only find it easier to pick the perfect custom merchandise, but also use it correctly to maximize your ROI. But, before you place any orders, you need to identify a supplier you can trust.

That’s where Imprint Now comes in. Imprint Now is a leading supplier of custom products, offering everything from drinkware to apparel. It’s the perfect choice for ordering top quality custom business merch at fair prices.

  • Effortless Customization: At Imprint Now, customizing business merchandise couldn’t be simpler. Just pick your products, upload your artwork, and fine-tune your design.
  • Great Value: Even if you’re on a strict budget, you won’t have to worry about paying the odds on business products at Imprint Now.

So, if you’re eager to invest in custom merchandise for business, head to Imprint Now and start creating your dream designs.

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